• Brooke Baldner

    FOUNDER & CEO

    Bachelor of Business Administration in Accounting~Texas Christian University, May 2025

    Hobbies/Interests: Investing, Health & Wellness. Running, & Pilates

    Coaching Style: She takes a personalized approach, first understanding individual needs and struggles, then tailoring her strategies to provide the right balance of structure, support, and motivation. Her goal is to help students develop habits that work for them, making college feel more manageable and rewarding.

  • Madison Bohrofen

    Sorority Recruitment Coach

    Bachelor of Science in Dental Hygiene
    University of Oklahoma, May 2023

    Hobbies/Interests: Watching baseball and spending time in the kitchen trying out new recipes.

    Coaching Style: My sorority recruitment coaching style is supportive, honest, and confidence-focused. I work with girls to help them feel prepared, polished, and authentic throughout the recruitment process. From perfecting conversation skills to navigating tough decisions, I guide them with real insight, kindness, and a calm presence. My goal is to help each girl feel empowered and true to herself, while also understanding the structure and strategy behind a successful recruitment.

  • Sofia Ali

    Social Media & Marketing Intern

    Bachelor of Arts in Arts, Technology, and Emerging Communications~The University of Texas at Dallas, Graduating December 2025

    Hobbies/Interests: Photography, Film, K-Pop, Fashion, Pinterest & Traveling

Her Founding Story

Early in my college journey, I recognized a significant problem: balancing academics, social life, organization, and campus involvement felt overwhelming without guidance. While I eventually found my footing, I often wished there had been a way to overcome these challenges more quickly. Looking back, I realize how much I could have avoided unnecessary stress and setbacks if I’d had the right support from the start. With guidance, I could have approached my goals with more confidence, stayed on track, and made the most of my college experience from day one.

Through my own college experience, along with coaching training, leadership roles, and mentoring, I’ve gained the expertise to guide students effectively. I started Her College Coach because I understand firsthand how establishing solid habits from day one lays the foundation for thriving in college. By offering personalized guidance and actionable strategies, I’m dedicated to helping students build confidence, find balance, and develop the skills needed to thrive throughout their college journey. Her College Coach empowers students to tackle college with purpose and direction from the start.